Marika
Plummer
Digital Marketing Specialist / Creative Director
With over 6 years of experience, I have consistently provided creative solutions for companies and brands internationally. My passion lies in people-related projects, where I excel in leveraging my creativity to deliver exceptional outcomes.
Clients featured on
+ more
2017 - Present
About Me
Marika, born and raised in Japan and now based in Tokyo and Sydney, works as a Digital Marketing Specialist / Creative Director with clients worldwide. With her passion for digital marketing, content creation, and brand strategy, she is proficient in developing successful campaigns and increasing sales and engagement for her clients by bringing value to projects through her eye for detail, problem-solving creativity, and can-do spirit.
Main Services
1
Social Media Marketing
Developing a plan to effectively use social media platforms to achieve a business's marketing and communication goals. It includes identifying target audiences, selecting appropriate platforms, creating engaging content, and analysing results to optimise performance and maximise ROI.
2
Branding
Strategy
Defining the brand's unique value proposition, target audience, messaging, visual identity, and positioning in the market. Executing branding strategy to help a company differentiate itself from competitors, build brand awareness and loyalty, and ultimately drive sales and revenue.
3
Creative Direction
Guiding the visual and aesthetic direction of a project or brand. It encompasses a range of tasks, from conceptualising design ideas to overseeing execution, to ensure that they align with the overall vision and objectives of the project or brand.
4
Public
Relations
Managing and building relationships between a company or organisation and its target audience, including the media, customers, investors, and other stakeholders. I aim to promote a positive image of the brand by creating and disseminating strategic messages and managing crisis communication to protect the brand's reputation.
Experiences
Achievements
2023 -
Founder & Digital Marketing Specialist
Ark International LLC
Featured on Japanese publication"Inspiring Branding design in the days of the Internet & Social Media" (PIE International)
2020 - 2022
Director of Marketing and Promotions
Social Media Manager
MiYO Oranic / HOWA k.k.
Effectively advised and collaborated with the founder on projects while coordinating with other team members in order to collectively achieve the sale of 1 million in-house products within 2 years.
2019 - 2023
English to Japanese Translator /
Marketing & Community Manager
Joyce Meyer Ministries Japan
2018 - 2019
Corporate Video Creative /
Producer & Project Manager
Next Frontier, Inc.
Achieved a 200% increase in book sales after taking initiative for digital marketing promotion/engagement using goal-based marketing and content creation while reducing costs of distribution.
Gained 200+ B2B inquiries through social media and achieved 6 figures of sales just through the Instagram account.
2017 - 2022
Illustrator / Creative Director
Assistant Project Manager
Freelance / Self Employed
Total of 5 books & 200+ videos translated for a New York Times best-selling author.
+ more
Personal Skills
Skills
- Creativity & Problem Solving
- Strategic Content Creation
- Project Management
- Attention to Details
- Intercultural Communication
- Insightful
Hobbies
- Playing with my sister's pet bunny (Haha!)
- Spending time in nature
- Reading books
- Hang with friends and family
- Yoga & Pilates
- Pottery
Language
- Japanese (Native Level)
- English (Highly Proficient)
- Mandarin (Very Good Command)
- A bit of Taiwanese!
Amazon
Wall Art
As they were looking for someone who can help improve their employee workspace, they chose to work with me the moment they saw my "five-minute sketch" I had drawn at a café. The team and I had fun while we worked together.
Social Media Marketing + Content Creation
Social Media + Branding Strategy
User Generated Contents
Other Projects
Ethnique
ALI
Organics Tokyo
JUST WATER
BAUM
Trilogy
Dining+
Ecostore
Davines
+ more
Illustration
Client Testimonials
"Marika is a delight to work with. Her proactive approach and dedication to learn new skills make her an invaluable asset. She consistently takes initiative in her projects, demonstrating her commitment to staying informed and effective in her role. Her positive attitude and willingness to collaborate make her a truly valuable member of any team she joins."
Catherine V
"Marika has been involved with us since the brand was founded. We trust her sense and have not received a single proposal that we did not like. She has a deep understanding of our brand concepts and values, and we appreciate her spontaneousness and excellent spirit. We thank her for her continuous support."
Miyo Y
"While I was completely clueless about social media, branding, or designs, Marika was proactive in suggesting ideas that exceeded my expectations and I am glad I asked her to help me."
Lan D
Get in Touch
Marika Plummer